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Impactful marketing strategies for sustainable growth
Connect your brand to the African market through creative, culturally insightful, and data-driven strategies for measurable success
As your dedicated partner,
we lead the way for your success
We provide expert guidance and tailored support to help your business navigate the complexities of expanding into new markets.
Marketing Consultancy
Market research and analysis
Brand development and positioning
Go to market entry strategy
We offer comprehensive suite of digital marketing services, ensuring your brand has a robust digital presence optimised towards your goals.
Digital Marketing
Web development and design
what we do
Search Engine Optimisation (SEO)
Social media marketing
Pay-Per-Click (PPC) advertising
We enable you to elevate your brand and reach untapped audiences ensuring a broad reach, and enhanced brand recognition for maximum impact and ROI.
PR and communications
Traditional advertising
Experiential marketing
Events
Traditional Marketing
We don't chase quick profits; we emphasise the importance of aligning immediate actions with long-term visions to build lasting partnerships that drive sustainable growth.
With our expert insights, we develop marketing strategies and brand experiences that help your brand thrive, ensuring measurable success and lasting legacies.
who we are
We’re a marketing consultancy agency specialising in helping brands flourish in the African market
See our newest projects combining creativity and data insights
A multinational FMCG company, renowned for its diverse range of personal care and hygiene products, sought to further expand into the West African market...
Strategic Re-entry into the
Ghanaian Market
our cases
Navigating Nigeria's
Fintech Market
A rapidly growing fintech company specialising in payments, invoices, and financial tools was determined to expand its footprint into Lagos, Nigeria..
Validating Market
Potential in Rwanda
A leading food manufacturing company with a strong presence across Africa sought to introduce a new product to the Rwandan market...
One-size-fits-all approach is not about us.
We value your unique voice.
We believe that true success comes from understanding each brand's unique mission and vision. With this understanding, we craft marketing campaigns that are cohesive, impactful, and aligned with your growth and future plans.
By combining innovative strategies with a deep sense of integrity and compassion, we help you achieve your marketing goals with authenticity and excellence.
Get the latest news, trends and expert analysis
news
Frequently asked questions
What industries does SMIC Marketing serve?
We cater to a variety of industries including technology, e-commerce and retail, healthcare, telecommunications, and media.
What are your pricing models for your services?
Our pricing models vary depending on the scope of the project and the services required. We offer flexible pricing options, including monthly retainers or project-based fees, depending on your business needs.
Does SMIC Marketing offer training or consulting for in-house marketing teams?
Yes. Alongside our digital and traditional marketing services, we offer training and consulting services for in-house marketing teams. We provide guidance on the latest digital marketing tools, trends, and best practices, helping your team enhance their skills and execute more effective campaigns in-house.
What makes SMIC Marketing different from other marketing agencies?
Firstly, we’re more than a marketing agency; we offer comprehensive consultancy services too. With specialised local knowledge, our diverse team is particularly good at navigating the nuanced African market or helping clients break into it. We don’t chase over quick profits, or flash vanity metrics; we emphasise sustainable growth and alignment with our clients' long-term visions.
What does SMIC Marketing mean by not chasing "vanity metrics"?
Vanity metrics are numbers that look impressive at first glance (like followers, likes, or views) but don’t necessarily reflect meaningful business growth. SMIC Marketing focuses on actionable metrics like customer acquisition, retention, and revenue growth, ensuring that our marketing efforts deliver real value.
How does SMIC Marketing approach performance tracking if not focusing on vanity metrics?
We track performance using Key Performance Indicators (KPIs) that align with your business objectives. These might include conversion rates, ROI, customer lifetime value, and qualified leads, among others. We ensure that every marketing initiative is geared toward measurable outcomes that contribute to long-term success.
What can I expect in terms of results working with SMIC Marketing?
You can expect steady, measurable progress rather than instant spikes in metrics that don’t lead to real business value. Our approach ensures that every strategy we implement contributes to your business's overall growth in the form of increased customer acquisition, improved retention, and higher revenue over time.
Take the first step towards your growth journey
contacts
Get in touch
Get in touch
+44 (0)20 377 30939
+233 (0) 54 503 0634
+44 (0)20 377 30939
+233 (0) 54 503 0634
Old Town Hall, 30 Tweedy Road, Bromley, BR1 3FE, United Kingdom
F358/3 Second Kaajano Street, Osu, GU-564-5765, Accra, Ghana
© SMIC Marketing, 2024
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